Park It

Park It is a mobile parking app that primarily allows for users to easily pay for on-street and off-street parking right from your phone. When you forget where you parked your car, Park It also will help you find it.

One of the biggest pet-peeves for daily commuters living in urban metropolitan cities has been where to park their vehicles while racing against time. Most of the times during peak hours, getting a spot either takes ages or makes for congested parking, and Park It is looking to tackle this problem.


  • Conceptualization
  • Visual Designer


  • August 2019 — April 2020
Park It Kickoff


Starting off, we asked ourselves a few initial questions. Who is our primary user? What kind of goals do they have? Why would someone want to use this application? Just how large of a scope do we want this project to be?

After interviewing a few participants to establish archetypes later on, it became evident that the goals they wanted to accomplish all fell within the same categories; making the process of finding available parking stress-free and a simple process.

Park It Kickoff


After doing some research on how a mobile parking application would work, we learned that there are a few parking apps that operate on the “Navigation Only” model by telling the user the whereabouts of a vacant spot the bare minimum.

However, a more practical approach will allow car owners to book a parking spot and pay for it according to the pricing format of the lot. It is a more time saving method and also makes the whole process more efficient and is known as the "Navigation + Booking" model.

Park It Reasearch
Park It Interview Session

Competitive Analysis

In order to construct a concise and solid foundation for Park It, we had to venture out and see what the prominent parking applications were already doing and what user goals they were not reaching. We evaluated several features deemed vital from user surveys and identified which ones Park It could capitalize on to have a leg up over other parking applications.

We found that while most apps across the board implemented informative maps for a more detailed look at parking locations and the offering the ability to make in-payments, that was where the similarities stopped.

None of the apps we researched allowed their users to enjoy a seamless parking experience through and through and subtly enforced their users to switch between applications to complete their actions.

Park It Competitive Analysis
Park It Modeling


In the beginning, ideas were still somehow blurred and there wasn't a very clear vision of what the product could become. Instead a whole bunch of great tangle of functionalities that could work. It was in this stage, that we then came up with specific questions to ask potential users to solidify our ideas and push us further in the right direction.


With the feedback we received in our user interviews, we created personas that would best represent our primary and secondary users, and their typical end goals and user flow.

Park It Primary PersonaPark It Secondary Persona
Park It User Flow


Before moving onto high fidelity wireframes and mockups, we wanted to get a feel for what the core of the application would look like when put in front of our users.

With wireframes (low-fi simplified designs that allow you to get a full scope of the entire app), we tackled app specific flows and went deep into interactions without compromising core product decisions from the get go.

Park It Info Arch


Even though an MVP means compromising and leaving potentially great features out of the product, it also leaves room to later improve the product based on feedback we received. This allowed us to separate the nice-to-have from the must-have, getting closer and closer to creating an MVP — a Minimum Viable Product. This ultimately led to our first iteration of the high fidelity prototype for our app. With this, it started to shape up more definitely.

Park It Mockup


Working on this project gave me mountains of insight in working with other team members of variously skilled backgrounds, learning from our interviews, and researching case studies as well as technological feasibility on how a parking app could and should work. I thoroughly enjoyed working on this project with my teammates and really got an interesting view into the mindset and workflow of research design coming from a visual design focused front end developer background.